Last updated: 1 May 2018
This policy covers information regarding the General Data Protection Regulation (GDPR) which is the European Union (EU) privacy law affecting businesses from May 25th 2018.
This law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:
1. Consent Collecting and processing your personal data for a specific purpose with your consent, for example when you subscribe to our newsletter.
2. Contractual Obligations Using personal data to meet a contractual obligation, an example would be using the address that you gave to us to send your order.
3. Legal Compliance Passing on data because the law requires us to do so, an example would be in the case of fraud
4. Legitimate interest Collecting data as a part of running our business and to explore our legitimate interests without impacting your rights, freedom or interests, An example of this would be using the data collected from our website to develop new products or make improvements and changes to our services in response to customer feedback.
The Website is brought to you by Where Bluebirds Fly. Laura Clarke (trading as Where Bluebirds Fly) believes it is important to protect your Personal Data (as defined in the Data Protection Act 1998) and we are committed to giving you a personalised service that meets your needs in a way that also protects your privacy. This policy explains how we may collect Personal Data about you. It also explains some of the security measures we take to protect your Personal Data, and tells you certain things we will do and not do. You should read this policy in conjunction with the Website Terms.
When we first obtain Personal Data from you, or when you take a new service or product from us, we will give you the opportunity to tell us if you do or do not want to receive information from us about other services or products (as applicable). You can normally do this by ticking a box on an application form or contract.
You may change your mind at any time by emailing us at firstname.lastname@example.org
We may collect Personal Data about you from a number of sources, including the following:
1.1From you when you agree to take a service or product from us, in which case this may include your contact details, date of birth, how you will pay for the product or service and your bank details.
1.2From you when you contact us with an enquiry or in response to a communication from us, in which case, this may tell us something about how you use our services.
2.1Personal Data about our customers is an important part of our business and we shall only use your Personal Data for the following purposes and shall not keep such Personal Data longer than is necessary to fulfil these purposes:
2.1.1To help us to identify you when you contact us.
2.1.2To help us to identify accounts, services and/or products which you could have from us or selected partners from time to time. We may do this by automatic means using a scoring system, which uses the Personal Data you have provided and/or any information we hold about you and Personal Data from third party agencies (including credit reference agencies).
2.1.3To help us to administer and to contact you about improved administration of any accounts, services and products we have provided before, do provide now or will or may provide in the future.
2.1.4To allow us to carry out marketing analysis and customer profiling (including with transactional information), conduct research, including creating statistical and testing information.
2.1.5To help to prevent and detect fraud or loss.
2.1.6To allow us to contact you in any way (including mail, email, telephone, visit, text or multimedia messages) about products and services offered by us where 18.104.22.168these products are similar to those you have already purchased from us, 22.214.171.124you were given the opportunity to opt out of being contacted by us at the time your Personal Information was originally collected by us and at the time of our subsequent communications with you, and 126.96.36.199you have not opted out of us contacting you.
2.1.7To allow us to contact you in any way (including mail, email, telephone, visit, text or multimedia messages) about products and services offered by us and selected partners where you have expressly consented to us doing so.
2.1.8To keep you up to date with our member benefit scheme under which, as part of your membership benefits, we will give you membership information and details of discounts and offers we negotiate from time to time on behalf of our members. If you do not wish to receive this benefit, please write to our Data Protection Manager at the address given in clause 6.1 below.
2.1.9We may monitor and record communications with you (including phone conversations and emails) for quality assurance and compliance.
2.1.10We may check your details with fraud prevention agencies. If you provide false or inaccurate information and we suspect fraud, we will record this.
We have strict security measures to protect Personal Data.
3.1We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.
3.2We reveal only the last five digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.
3.3We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.
3.4It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when you finish using a shared computer.
4.1If you communicate with us using the internet, we may occasionally email you about our services and products. When you first give us Personal Data through the Website, we will normally give you the opportunity to say whether you would prefer us not to contact you by email. You can also always send us an email (at the address set out below) at any time if you change your mind.
4.2Please remember that communications over the internet, such as emails and webmails (messages sent through a website), are not secure unless they have been encrypted. Your communications may go through a number of countries before they are delivered - this is the nature of the internet. We cannot accept responsibility for any unauthorised access or loss of Personal Data that is beyond our control.
5.1The Website may include third-party advertising and links to other websites. We do not provide any personally identifiable customer Personal Data to these advertisers or third-party websites.
5.3We exclude all liability for loss that you may incur when using these third party websites.
Times when we collect your data:
When you create an account with us or shop through our online channels these include: Our Website, Etsy, Folksy, Amazon, Ebay, Shop SBS by logging in to your online account or when you checkout as a guest.
When you engage with us or make contact with us on social media, via email or telephone.
When you enter prize draws or competitions.
When you sign up and opt in to our newsletter.
What data we may hold:
Your name, billing/delivery address, orders and receipts, payment information, email and telephone number, we will collect these when you place an order with us.
Social media information which is public such as your name, location, past interactions with us through those channels, we may collect this information when you make contact or engage with us on social media, example of how you may engage with us are: likes, comments, follows, shares, tags as well as direct messages, private messages and review.
How we use your data:
We use your data to fulfill any orders you have made through our online channels, including processing refunds when needed.
To contact you with anything required by law- for example product recalls, or to provide information to third party only when required to do so by law
To contact you if we need to clarify anything prior to sending out your order.
We may use your data to help us to launch new products and improvements to our website, (legitimate business interests)
We also use the information you provide to us to respond to any contact you make with us
When you have given us consent we will email you with any product updates, discounts, competitions and relevant business information
Protecting your data
Our website uses ‘https’ technology and credit card information information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption.
We take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
How long you data is held:
We will only keep your data for as long as is necessary for the purpose for which it was collected after which it will be deleted or be kept anomalously for analysis of statistics.
We will never sell or unnecessarily share your data.
Reasons for sharing your data include to send an order through the post, when requested by law, to send out email using a third party system, data may also be collected by third parties that we work with to offer our services, we will list them below in case you wish to view their privacy policies:
You have the right to request:
Access to and a copy of personal data we hold about you, free of charge and the correction of your personal data when incorrect, out of date or incomplete by contacting email@example.com
That we stop using your personal data for direct marketing (for example through emails).
That we stop any consent-based processing of your personal data after you withdraw that consent, (for example,when we use your email address to respond to a correspondence that you have sent to us or processing the information you provided to us when signing to our newsletter)
You have the right to change your mind at any time and withdraw any consent that you have provided to us.
7.4If you would like access to the Personal Data that we hold about you, you can do this by emailing us at firstname.lastname@example.org or writing to us at the address noted above.
7.5We aim to keep the Personal Data we hold about you accurate and up to date. If you tell us that we are holding any inaccurate Personal Data about you, we will delete it or correct it promptly. Please email us at email@example.com or write to us at the address above to update your Personal Data.